SF Opera Survey 2008
August 07, 2008
There is nothing I like better than a survey on opera, and San Francisco Opera does seem to send them my way every year. Here are the latest questions, complete with Opera Tattler answers.
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Hello. San Francisco Opera would like to thank you for agreeing to participate in this study! Please be assured that all of your answers will be kept strictly confidential and will be used only for the purposes of this study. The survey should take no longer than 10 minutes to complete. As a thank-you for your time, you will be entered into a drawing to win one of three $100 cash prizes.
We'd like to start by asking you some classification questions.
Are you?
Male
x Female
In order to ensure that we are reaching people in all age groups, please indicate into which of the following age ranges you fall.
Under 18
18-24
x 25-34
35-44
45-54
55-64
65-74
75 or older
Prefer not to answer
Our records indicate that you recently signed up at the San Francisco Opera website to receive free tickets to attend the San Francisco Opera simulcast of Lucia di Lammermoor at AT&T Park on June 20, 2008.
Were you able to attend the simulcast event?
Yes
x No
What factors prevented you from attending the San Francisco Opera simulcast event? Please select all that apply.
I was sick/not feeling well
No transportation available
Don't like general admission seating
Lost the tickets
Friends canceled on me
Don't like AT&T Park
The weather (rainy, too cold, too hot, etc.)
x Something else came up
Not enough concessions
Some other reason (Please specify)
How did you first learn about this San Francisco Opera simulcast event? Please select all that apply.
Newspaper - San Francisco Chronicle Pink Section
Newspaper - San Francisco Chronicle other than Pink Section Newspapers - other than San Francisco Chronicle
Outdoor signs (banners, billboards, bus shelters)
Television
E-mail messages
Radio
Magazines
Mailings (postcards, brochures, newsletters, etc.)
Through my company
Word of mouth, family, or friends
Websites (entertainment, news, etc.)
x San Francisco Opera website (sfopera.com)
Other (Please specify)
None of the above
Our next few questions are about your experiences with the San Francisco Opera besides the simulcast.
When was the last time, if ever, that you saw an opera performance at the San Francisco Opera? Please do not include simulcast performances.
Never
x Past 3 months
Past 4-6 months
Past 7-12 months
1-2 years ago
Over 2 years ago
Don't know/can't recall
Using a scale from 1 to 7 where "7" means "Very interested," and "1" means "Not at all interested," please rate your overall level of interest in attending an opera performance at San Francisco Opera in the future.
7
How likely are you to attend an opera performance at San Francisco Opera within the next 12 months?
7
What factors, if any, would prevent you from attending an opera performance at San Francisco Opera in the future? Please enter your response in the space provided below and be as specific as possible.
If I had a lobotomy. Or if I died. If SF Opera had an all Puccini program all the time, I might go less.
Listed below are some factors that might negatively impact your likelihood to attend an opera performance at the San Francisco Opera or prevent you from going more often than you currently do. For each one, please indicate whether it is a Major Factor for not going, a Minor Factor for not going, or Not a Factor. Please select a response for each item.
Event is too formal Not a factor
Language barrier Not a factor
Not familiar with or don't like the specific operas Minor factor
Tickets are too expensive Minor factor
The Opera is for people of higher status or wealthier than I am Minor factor
Difficulty/cost of travel/parking Not a factor
Don't like opera in general Not a factor
Prefer to spend leisure time other ways Not a factor
My partner/spouse/significant other doesn't like opera Not a factor
Hard to make time to go Not a factor
The Opera is for people who are older than I am Minor factor
Opera performances are too long Not a factor
Don't like the production styles Not a factor
Seen specific operas too often Major factor
Admission to the most recent simulcast was free. Would you be willing to buy a ticket to an outdoor San Francisco Opera simulcast?
x Yes
No
Don't know/not sure
Approximately how much would you be willing to pay per person for admission to an outdoor San Francisco Opera simulcast?
Less than $5
$5
x $10
$15
$20
$25
$30
More than $35
Would you be willing to buy a ticket to an indoor San Francisco Opera simulcast at a movie theater or performing arts venue?
x Yes
No
Don't know/not sure
Approximately how much would you be willing to pay per person for admission to an indoor San Francisco Opera simulcast?
Less than $5
$5
$10
$15
x $20
$25
$30
More than $35
We are interested in learning more about previous experiences you may have had with opera in general, not just San Francisco Opera.
Approximately how many times, if any, have you attended any live opera performance in the past 2 years?
None
1
2
3-4
x 5 or more
Which, if any, of the following statements about opera apply to you personally? Please select all that apply.
x Some of my friends are fans of opera
x I listen to opera on CD
x I have purchased opera music on CD or electronically
I have watched opera performances on TV in High Definition (HD) format
x I own opera performances on video or DVD
I listen to opera on the radio
I watch opera on cable or satellite television
x I have attended opera broadcasts at movie theaters
x Members of my immediate family are fans of opera
None of the above
Which of the following statements best describes your previous exposure to opera?
x I was first exposed to opera as a child
I was a young adult when I was first exposed to opera
I was not exposed to opera until I was an adult
I do not recall when I was first exposed to the opera
I have no previous exposure to the opera
How much do you like opera overall?
x Like extremely
Like very much
Like quite a bit
Like somewhat
Like slightly
Do not like at all
Using the list provided below, please indicate your three favorite genres of music.
x Opera
Jazz
Gospel Music
Symphonic versions of popular Music
Chamber Music
Alternative Rock
Hip Hop or Rap
Rock/Pop
Blues
Country
Bluegrass/Appalachian folk music
x World Music (music from diverse cultures)
Soundtracks/Musicals
x Classical Music (symphonic or prominent recitalists)
None of the above